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There is a wide range of channels you can use for game marketing. Big console games still rely heavily on events, news reviews and other PR, heavy advertising spend on TV, radio as well as online, launch parties and a range of other channels.
Of course, most developers don’t have these budgets, so it’s unlikely that you would even consider a TV ad in the early stages of your games marketing plan. If your game becomes the next Valheim, then you could well use TV ads.
As far as indie video games are concerned, social media and community promotion take place not only on mainstream social networks such as Facebook and Twitter, but also on more industry-specific networks such as large gaming communities and the distribution platform communities themselves.
The best channel a game developer has is its existing community of genre-specific fans – Survival & Strategy
We build a community of gamers and content creators with a broad audience and target them to brands looking for advertising in the gaming scene of germany. The best way to promote the brand on gaming influencer’s channels to reach the customers you are looking for.
Finding the right content creator for a project takes no time cause you are right here where the Gamer is waiting for new content of your genre – Survival | Strategy | Open World | RPG